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People love shopping. Yep, really!

A quick note to avoid confusion.
As the owner and operator of Bruce K. McAlister, I want to ensure that there is no confusion regarding my services.
Bruce K. McAlister is a business owned solely by me, Bruce McAlister. If you have any questions or concerns, please don't hesitate to reach out to me directly.

"It doesn't matter if you have a warehouse full of the world's best computers. Nothing happens, until somebody sells one."
Bruce K. McAlister 2023

Welcome to Bruce K. McAlister's personalized advisory service. I believe it's important to provide you with a clear understanding of what using my service entails and how it can benefit you. Let's delve into the core aspects of my offering and what you can expect when you subscribe.

1. Personalized Guidance: When you join my subscription service, you gain direct access to my extensive expertise accumulated over fifty plus years in the business world. I recognize that each individual and organization is unique, with specific challenges and goals. I am here to listen to your concerns, understand your objectives, and provide tailored guidance that addresses your specific needs.

2. Strategic Insights: I go beyond generic advice and provide strategic insights that help you navigate the complexities of your professional journey or business operations. I understand that the business landscape is ever-evolving, and staying ahead requires innovative thinking and a deep understanding of the intricacies involved. With my insights, you can develop robust strategies, make informed decisions, and adapt to the changing environment.

3. Problem Solving: I am here to help you tackle the obstacles that may arise along your path to success. Whether you're facing challenges with employees, management, policies, or customers, I offer practical solutions and actionable steps to overcome these hurdles. By leveraging my experience and knowledge, you can address issues head-on, identify opportunities for improvement, and achieve your desired outcomes.

4. Optimization: My goal is to assist you in optimizing your strategies and operations. I work with individuals and businesses alike to identify areas of improvement, streamline processes, and maximize efficiency. By fine-tuning your approach, you can unlock hidden potential, enhance productivity, and drive sustainable growth.

5. Lasting Success: Building a successful career or business requires long-term vision and continuous improvement. With my guidance, you can cultivate lasting success by implementing effective strategies and fostering a culture of innovation. I am committed to supporting your journey and helping you achieve your goals, whatever they may be.

Join my subscription service today and embark on a transformative journey towards a brighter future. Together, we will overcome challenges, seize opportunities, and unlock your full potential. Let me be your trusted advisor, empowering you to achieve greatness in your professional endeavors.

"Untrained or poorly trained management and salespeople are about as usefull as bottomless bucket." Bruce K. McAlister 2023


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Would you trust your sales of high value items to someone who wasn't an ethical, highly trained, sales professional?

My question is, "Did the above introduction, generated on chatGPT, in about 15 seconds, resonate with you?" Did it give you a feeling of warmth, and satisfaction with its apparent honesty? If you reply "Yes", then I'm afraid that I can't help you, even though it tells me that you really do need it.

For a change, let's try some reality. My name really is Bruce K. McAlister and, if you've had a parent that saddled you with a seriously embarrassing middle name, you'll understand why it will always remain just K.

I am a sales and management professional, with more than 50 years of experience in tourism, motor vehicles, real estate, engineering, heavy machinery, rural products and more. During my first decade as a salesman (sorry, I'm neither Woke nor PC), I was fortunate to be trained in ethical, professional sales techniques. Those two words, ethical and professional, are the heart of my services.

I sincerely believe that a shonky, unethical approach to sales and management may work in the short term and provide a quick burst of income, but will not build a healthy, long term income, nor will it help any business retain professional staff in sales or management, who are the major keys to your success.

As someone who has been extremely successful in personal sales, sales management, sales training (including writing product specific, sales training manuals) and general management, I believe that I have something to offer any business, large or small, ethical and professional ways to improve the efficiency of its sales team and middle management. I also have an MBA (Marketing) but, as it was awarded 40+ years ago, it is probably irrelevant, apart from me not having to use spellcheck in tomes, such as this.

I imagine, having read thus far, you're asking yourself. "How can this man help me?" Off the top of my head, I don't know. I need you to think carefully about your business and in what areas it could improve. Then contact me , outline your problem and I will get back to you and let you know if I think I can genuinely help you.

I haven't posted a list of fees, on this website, simply because every business is different and the type of help and the time it would take would differ in every case. As you can appreciate, it would take much longer to write a sales training manual than it would to quickly identify a procedural problem. It would also require a considerably larger investment, should you require me to carry out an in-house training seminar in your premises.

Here are just a few of the more common problems that I have often come across, over the years, that are sometimes difficult for management to recognise or solve and that would adversely affect your bottom line.

  • Untrained or poorly trained sales staff and lower or medium management
  • Store blindness
  • Nepotism and cronyism
  • Bullying, harassment and discrimination
  • Sinecures
  • And, of course any, some, or all of the elements of marketing (product, packaging, pricing, promotion and distribution).

Those are just a few of the more common problems that I have come across and solved.

You may have noticed that I have not included my phone number anywhere on this website Very simply, I'm not interested in receiving unwanted or unsolicited calls at any time of the day or night. This is from prior experience. I will be happy to disclose the number, once you have made contact.

Having read all this, if you think that I may be able to help, just click here and I will reply as quickly as possible.

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Your sales staff will be much more effective, if they understand the difference between open and closed questions, the effectiveness of tag questions, the difference between features and benefits etc. These are just a few, easily learned, ethical sales techniques.

This is an important consideration.

When implementing any of my paid advice, plans or training, keep to what you have paid for. There ia a high chance that any deviation will not work or even have a negative effect on your sales. If you are considering changes, and there is a high possibility that a sales manager or middle manager will have his/her nose out of joint, due to you bringing in an outsider, and try to make changes for any number of reasons. If this occurs, please phone me and we can discuss whether those planned changes will have an adverse effect on your sales. There is no charge for that phone call.

“To succeed in sales, simply talk to lots of people every day. And here’s what’s exciting: There are lots of people!” Jim Rohn


All original content is copyright © Bruce K. McAlister. All rights are strictly reservered.

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